This herbal remedy store customizes roots specifically for the customer. I wanted the design for the store to touch upon this customization. I did this by creating embroidered stationery that feels like it was made specifically for the person that receives it. The embroidery also takes on the stringy root like texture and is very tactile to the hand. The result is a very rich product that anyone would feel very lucky to receive.
Completed at the School of Visual Arts
Instructor: Brian Brindisi